I can’t exactly put my finger on why it is that typing the phrase “#Beautiful” into my Spotify search bar makes me feel like an asshole, but it does. I can say that the moment I hit enter, I looked back at it and just thought, Really, world? This is what it’s come to?
Of course, they’re not the first to capitalize on the hashtag phenom…just take a look at #will.i.am.
And while I’m here, can we all just agree that the album art straight looks like a high school graphic design class project? What is that butterfly graphic on the bottom? You can’t try to be all 2013 on us with the hashtag thing, and then this is font you use. And what is Mimi even doing right there? Okay, done. Listen below: